Kerala Blasters FC introduced its first-ever digital match day program magazine, The Yellow Standard. With a vision to bring the fans closer to the club, the magazine is packed with exclusive contents, giving readers an authentic glimpse into KBFC, offering them a deeper connection with the players, the coaches, and the club’s ethos. It celebrates the Blasters spirit, encapsulating the pride, intensity, and unity that make Kerala Blasters FC more than just a team—it’s a community. Bringing the fans closer to the Club This digital magazine isn’t merely a summary of the match content rather, it’s a bridge that connects the club to its vast fan base on a deeper level. With insights from the head coach Mikael Stahre and personal reflections from captain Adrian Luna, fans can see the game through the eyes of the people who live in it. From strategic reviews of matches, like the rivalry of the yellows and the blues, to stories of emerging talents in the Blasters Academy, the magazine covers the journey, passion, and determination that fuel every performance. Fans will be taken behind the scenes and introduced to the personalities and philosophies that shape every decision and every game. Filled with engaging visuals, strategic insights, and exclusive voices, the magazine creates an immersive experience where readers don’t just read about the club—they feel a part of its story. A Glimpse into the Magazine The Yellow Standard goes beyond match stats, diving into the spirit of Kerala Blasters FC with exclusive insights from players and coaches. One of the highlights of this issue is head coach Mikael Stahre sharing his vision and strategy for the club. Captain Adrián Luna emphasises the team’s pride, passion, and deep bond with its loyal fanbase, the “12th man” driving each game. In-depth previews spotlight key player duels, like Luna’s face-off with Bengaluru’s Alberto Noguera, allowing fans to understand pivotal match moments. Defender Naocha Singh’s journey and the club’s youth academy, developing young talents like Korou Singh and Ebindas, also reflect the Blasters’ commitment to excellence and legacy-building in Kerala football. KBFC Partners Highlight Off the field, the club’s new five-year partnership with FREEMANS underscores its dedication to quality and innovation. In addition, senior leaders provide insights into the club’s global growth strategy, from enhancing fan engagement to expanding sponsorships. The Yellow Standard offers fans a true insider’s look into the journey, ambitions, and future of Kerala Blasters FC. A New Era of Engagement With the release of this digital magazine, Kerala Blasters FC takes a step forward in fan engagement, providing a resource that’s both informative and inspiring. Should the magazine see strong engagement and interest from fans, the club aims to extend its reach by producing physical copies, giving fans a tangible piece of the Blasters’ legacy to cherish.