Kerala Blasters FC (KBFC), India’s leading football club is proud to announce its association with PhonePe, India’s leading digital payments and financial services platform, as its official payments partner for the upcoming season of the Indian Super League (ISL). As part of the partnership, PhonePe’s logo will be seen on the back of the official KBFC jersey that will be donned by the players during all ISL matches.
Nikhil Bhardwaj, Director, Kerala Blasters FC said, “PhonePe is one of the new generation companies of India and it gives us all at KBFC immense pleasure to welcome them to the Blasters family. They are paving the way by leading a digital and lifestyle transformation and share our vision to make people’s lives better through technology and sport.”
Ramesh Srinivasan, Director – Brand Marketing, PhonePe said, “With a user base of 30Cr+ Indians and growing, we pride ourselves in not just being a national brand but also a regional brand. Specifically, in the Kerala market, Football and KBFC are big passion points and we are excited about this partnership. We welcome the opportunity to be a part of the cultural fabric of the state and contribute meaningfully by bringing digital payments and financial services to everyone”
PhonePe is India’s leading digital payments platform with over 300 million registered users. Using PhonePe, users can send and receive money, recharge mobile, DTH, data cards, pay at stores, make utility payments, buy gold and make investments. PhonePe forayed into financial services in 2017 with the launch of Gold providing users with a safe and convenient option to buy 24-karat gold securely on its platform. PhonePe has since launched several Mutual Funds and Insurance products like tax-saving funds, liquid funds, international travel insurance, life insurance, and insurance for the COVID-19 pandemic among others. PhonePe had launched its Switch platform in 2018, and today its customers can place orders on over 600 apps including Ola, Swiggy, Myntra, IRCTC, Goibibo, RedBus, etc. directly from within the PhonePe mobile app. PhonePe is accepted at 20+ million merchant outlets across Bharat.