Club NewsBYJU’S PENS DOWN EXTENSION AS TITLE SPONSOR FOR KBFC

September 14, 2021by KBFC Media
Byjus Extension

Kerala Blasters FC is delighted to announce the extension of its association with BYJU’S as the club’s title sponsor for the eighth edition of the Indian Super League (ISL). This upcoming season will see the two brands step into their second year as partners.

As part of the partnership, BYJU’S will continue to be seen on the front of the official KBFC jersey that will be donned by the players during all ISL matches. BYJU’S is the world’s largest EdTech company and the current sponsor of the Indian National Cricket Team.

Speaking on the announcement, Atit Mehta, Marketing Head, BYJU’S, said, “We are delighted to extend our partnership with Kerala Blasters FC, one of the most followed football clubs in the country. While the pandemic disrupted our lives, our love for football has brought us closer than before and strengthened our bond. I thank the fans for their unwavering love and support and am certain that they will be cheering even louder for their team this year. My best wishes are with the team.”

Kerala Blasters FC’s Director, Nikhil Bhardwaj says: “We are elated to welcome back BYJU’S for another year of partnership. Like in football and life, learning is an ever-evolving process and we’re happy to be continuing this journey together with a partner that best understands this. Together, we look forward to empowering millions of children around the world and helping them realize their dreams through education and sport.”

About BYJU’S:

BYJU’S is the world’s leading edtech company and the creator of India’s most loved school learning app which offers highly adaptive, engaging and effective learning programs for students in LKG, UKG, classes 1 -12 (K-12) and competitive exams like JEE, NEET and IAS. 

BYJU’S launched its flagship product, BYJU’S – The Learning App, for classes 4-12 in 2015. Today, the app has over 100 million registered students and 6.5 million annual paid subscriptions. With an average time of 71 minutes being spent by a student on the app every day from 1700+ cities, the app is creating a whole new way of learning through visual lessons. The Disney BYJU’S Early Learn App was launched in June 2019, a special offering from BYJU’S for students in classes 1-3 featuring Disney’s timeliness characters. In early 2019, BYJU’S acquired Osmo, a Palo Alto based maker of educational games to transform the whole offline to online learning experience. BYJU’S also acquired WhiteHat Jr in 2020, a Mumbai-based programming start-up focused on empowering children with coding skills.

In 2021, BYJU’S acquired the market leader and one of the most trusted test-prep service providers in India – Aakash Educational Services Limited (ASEL), Epic and Great Learning. Taking the vision of creating active learners around the world and expanding globally, BYJU’S also launched BYJU’S Future School recently. Powered by 11,000 qualified women teachers, this is available in the USA, UK, Australia, Brazil, Indonesia and Mexico and will progressively expand to more geographies in the near future. Furthermore, BYJU’S Learning App featuring Disney was launched in the USA in July 2021, to help children ages 4–8 explore, practice, and understand math, language and reading concepts through interactive learning journeys combined with Disney’s world-class storytelling.

BYJU’S has been backed by strong and prominent investors like Chan-Zuckerberg Initiative, Naspers, CPPIB, General Atlantic, Tencent, Sequoia Capital, Sofina, Verlinvest, IFC, Aarin Capital, TimesInternet, Lightspeed ventures, Tiger Global, Owl Ventures & Qatar Investment Authority.

Delivering a world-class learning experience, programs from BYJU’S are making learning contextual and visual. The apps have been designed to adapt to the unique learning style of every student, as per the pace, size and style of learning. BYJU’S is paving the way for new-age, geography-agnostic learning tools that sit at the cross section of mobile, interactive content and personalised learning methodologies. BYJU’S is also the official sponsor of the Indian Cricket Team.

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Formed on 27th May 2014, Kerala Blasters FC is one of the eleven teams that is a part of the Indian Super League (ISL) since its inception, with its Home ground at Jawaharlal Nehru Stadium, Kaloor, Kochi.

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